Duration and Team: 3 weeks on a team of 3 designers
Tools: user interviews, comparative and competitive analysis, research, affinity mapping, heuristic evaluation, persona development, user journeys, storyboarding, design studio, wireframing, paper and digital prototyping, usability testing
Deliverables: click-through prototype to demo the BioMedLink platform, redesign of the BioMedLink consulting website
RESEARCH AND DISCOVERY
The idea behind BioMedLink is to provide a platform where intermediaries can look up new healthcare innovations, and determine what will be the most appropriate purchase for the specific context where the devices will be used.
Intermediaries are short on time, and funds are often misallocated to devices that won't work in context and that are sent without proper training materials. BioMedLink seeks to help intermediaries find the right innovations for right now.
We interviewed workers at NGO’s and health focused non-profits to gather insights about the needs of intermediaries, as well as a former military doctor to understand the efforts in the field.
From our interviews, we learned that the context where devices will be used is key in making the proper purchase, and that support and training around the devices is also necessary for success.
We compiled and analyzed our research through affinity mapping. We pulled together our key insights and solidified our understanding of the whole healthcare procurement ecosystem that we were going to design for.
DESIGN AND IDEATION
Our research led to two personas: one of an intermediary working at a government aid agency who would be providing medical equipment to underserved areas, and one of a military doctor who would be on the ground, using innovations in resource-constrained environments.
USER JOURNEY STORYBOARDING
Our user journey of our persona Megan's experience highlights:
- the current difficulty faced when selecting innovations for a specific context.
- the positive impact that using BioMedLink can have on the intermediary when making a medical device purchase and the positive impact that selecting the appropriate device for the context will have on the equipment recipient.
- the opportunity for BioMedLink to step in and make a difference in the innovation-purchase flow.
DESIGN STUDIO AND PROTOTYPING
Our approach was to create the demo for the online platform where intermediaries could quickly and efficiently research new innovations and purchase them to work in the given context. We also redesigned the existing BioMedLink website, both to improve the current site and to design a place for the platform demo to live after the project.
The usability testing informed both our platform demo and our website designs. We gained insights that led to the selection of a natural-language inspired search bar functionality, as well as a better understanding of how the consulting website should look and feel.