Our client tasked with building a prototype to demonstrate the platform idea of BioMedLink. We also redesigned the BioMedLink Consulting firm website on a WordPress friendly theme, where the current business model can be promoted and the platform demo can be shared.

We discovered that education and training are essential for success in the field with new innovations and that understanding the context in which the innovations will be used is key for when the intermediaries are making their purchases.

We developed a click-through demo of the platform where the intermediaries can see new innovations and check the context that will work. We also redesigned the BioMedLink website.

Duration and Team: 3 weeks on a team of 3 designers

Tools: user interviews, comparative and competitive analysis, research, affinity mapping, heuristic evaluation, persona development, user journeys, storyboarding, design studio, wireframing, paper and digital prototyping, usability testing

Deliverables: click-through prototype to demo the BioMedLink platform, redesign of the BioMedLink consulting website



The idea behind BioMedLink is to provide a platform where intermediaries can look up new healthcare innovations, and determine what will be the most appropriate purchase for the specific context where the devices will be used.

Intermediaries are short on time, and funds are often misallocated to devices that won't work in context and that are sent without proper training materials. BioMedLink seeks to help intermediaries find the right innovations for right now.


We interviewed workers at NGO’s and health focused non-profits to gather insights about the needs of intermediaries, as well as a former military doctor to understand the efforts in the field.

From our interviews, we learned that the context where devices will be used is key in making the proper purchase, and that support and training around the devices is also necessary for success.


By analyzing direct and indirect competitors, we found opportunities for BioMedLink to innovate and improve on the resources that are currently available to intermediaries.


We compiled and analyzed our research through affinity mapping. We pulled together our key insights and solidified our understanding of the whole healthcare procurement ecosystem that we were going to design for.



Our research led to two personas: one of an intermediary working at a government aid agency who would be providing medical equipment to underserved areas, and one of a military doctor who would be on the ground, using innovations in resource-constrained environments.


Our user journey of our persona Megan's experience highlights:

  • the current difficulty faced when selecting innovations for a specific context.
  • the positive impact that using BioMedLink can have on the intermediary when making a medical device purchase and the positive impact that selecting the appropriate device for the context will have on the equipment recipient.
  • the opportunity for BioMedLink to step in and make a difference in the innovation-purchase flow.


Our approach was to create the demo for the online platform where intermediaries could quickly and efficiently research new innovations and purchase them to work in the given context. We also redesigned the existing BioMedLink website, both to improve the current site and to design a place for the platform demo to live after the project.


The usability testing informed both our platform demo and our website designs. We gained insights that led to the selection of a natural-language inspired search bar functionality, as well as a better understanding of how the consulting website should look and feel.


Our final design solution includes a demo of the BioMedLink platform, as well as a redesign of the BioMedLink consulting website.

A short video is included to show the interaction on the platform, and below are the higher fidelity mockups of the BioMedLink consulting website.